{"id":515,"date":"2025-05-08T02:23:58","date_gmt":"2025-05-08T02:23:58","guid":{"rendered":"https:\/\/visualsoto.com\/4300\/wordpress\/?page_id=515"},"modified":"2025-05-08T07:52:30","modified_gmt":"2025-05-08T07:52:30","slug":"case-study","status":"publish","type":"page","link":"https:\/\/visualsoto.com\/4300\/wordpress\/case-study\/","title":{"rendered":"Case Study"},"content":{"rendered":"\t\t
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Gotta have that OG: The Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a city where breakfast is serious business, I set out to design a website for a one-of-a-kind shop that serves both sweet and savory with serious flavor. This project blends c<\/strong>ulture, cravings, and community to deliver a brand experience as bold as its food. Think fresh donuts, hot tacos, and that bold San Antonio flair in every scroll.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Establish a strong brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Capture the shop\u2019s bold, bilingual, and SA-rooted personality. Use playful copy, vibrant colors, and cultural cues to stand out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Encourage online engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Make it easy to explore the menu, join the rewards program, and order online. Include clear calls to action and simple navigation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Promote customer loyalty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Introduce a fun, trackable rewards system. Encourage repeat visits through exclusive perks and limited-time items.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Be mobile-friendly and easy to use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prioritize fast loading, clean design, and accessible layout across all devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Support local community connection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Use local language, visual references, and seasonal events to create a strong SA vibe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Design Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The design process began with research into San Antonio food culture, user needs, and local competitors to understand how to make the brand stand out. From there, I developed a bold, bilingual visual identity that reflected the shop\u2019s sweet-and-savory personality. Wireframes were created to plan intuitive navigation and mobile-first layouts, followed by high-fidelity prototypes that brought the brand\u2019s playful tone to life with vibrant colors, custom illustrations, and dynamic CTAs. Throughout, the focus remained on usability, local flavor, and creating a crave-worthy digital experience that drives engagement, loyalty, and orders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Persona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating a persona is a way to understand what the website is for and who the audience is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Scenario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A scenario was used to describe the situation that the user would do when craving donuts, tacos, or any Tex-Mex.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Site Map<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This site map helped unite the site by describing where everything would go.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wire Frame<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This was a rough draft of the site. It covers what the essential layout was going to be.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This would be the next step in creating the website. It shows what images and colors would be implemented into the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Final Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The final website is a vibrant, mobile-friendly experience that captures the bold personality of San Antonio\u2019s original donut and taco shop. With a playful mix of bilingual copy, fiesta-inspired colors, and crave-worthy food photography, the site invites users to explore the menu, order with ease, and connect with the shop\u2019s local flavor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gotta have that OG: The Case Study In a city where breakfast is serious business, I set out to design a website for a one-of-a-kind shop that serves both sweet and savory with serious flavor. This project blends culture, cravings, and community to deliver a brand experience as bold as its food. Think fresh donuts, hot tacos, and that bold San Antonio flair in every scroll. Objectives Establish a strong brand identity Capture the shop\u2019s bold, bilingual, and SA-rooted personality. Use playful copy, vibrant colors, and cultural cues to stand out. Encourage online engagement Make it easy to explore the menu, join the rewards program, and order online. Include clear calls to action and simple navigation. Promote customer loyalty Introduce a fun, trackable rewards system. Encourage repeat visits through exclusive perks and limited-time items. Be mobile-friendly and easy to use Prioritize fast loading, clean design, and accessible layout across all devices. Support local community connection Use local language, visual references, and seasonal events to create a strong SA vibe. Design Process The design process began with research into San Antonio food culture, user needs, and local competitors to understand how to make the brand stand out. From there, I developed a bold, bilingual visual identity that reflected the shop\u2019s sweet-and-savory personality. Wireframes were created to plan intuitive navigation and mobile-first layouts, followed by high-fidelity prototypes that brought the brand\u2019s playful tone to life with vibrant colors, custom illustrations, and dynamic CTAs. Throughout, the focus remained on usability, local flavor, and creating a crave-worthy digital experience that drives engagement, loyalty, and orders. Persona Creating a persona is a way to understand what the website is for and who the audience is. Scenario A scenario was used to describe the situation that the user would do when craving donuts, tacos, or any Tex-Mex. Site Map This site map helped unite the site by describing where everything would go. Wire Frame This was a rough draft of the site. It covers what the essential layout was going to be. Prototype This would be the next step in creating the website. It shows what images and colors would be implemented into the site. Final Result The final website is a vibrant, mobile-friendly experience that captures the bold personality of San Antonio\u2019s original donut and taco shop. With a playful mix of bilingual copy, fiesta-inspired colors, and crave-worthy food photography, the site invites users to explore the menu, order with ease, and connect with the shop\u2019s local flavor.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-515","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/pages\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/comments?post=515"}],"version-history":[{"count":10,"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/pages\/515\/revisions"}],"predecessor-version":[{"id":540,"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/pages\/515\/revisions\/540"}],"wp:attachment":[{"href":"https:\/\/visualsoto.com\/4300\/wordpress\/wp-json\/wp\/v2\/media?parent=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}